The Swedish company SmellWell was founded with a clear idea and vision – to create a product that is easy to use, effective, and solves the age-old problem of most athletes: moist and smelly shoes and sports gear. It offers a natural and effective solution for moisture absorption and odor elimination. Two years of testing and development, which began with a pair of football boots, culminated in 2014 with the product launch on the Swedish market. Today, SmellWell can be purchased almost anywhere in the world. SmellWell has undergone the toughest possible testing by numerous sports teams, Olympians, and professionals and passed with flying colors.
One of the main ingredients of SmellWell is activated charcoal, used for hundreds of years as a natural way to purify and filter water and air. The deodorizer uses activated charcoal made from bamboo, whose surface area is larger and therefore better suited for absorbing moisture and neutralizing odors. Bamboo is also an environmentally friendly and sustainable choice because it grows very quickly, meaning its harvesting does not limit further growth. In addition to bamboo charcoal, SmellWell also contains salts and minerals with strong hygroscopic properties, allowing the pouches to absorb even more moisture. None of this is visible from the outside – everything is enclosed in a microfiber pouch dyed with eco-friendly colors. It functions like a membrane, holding all the components inside but allowing moisture to transfer from the shoe or gear into the pouch.
The flexibility of the SmellWell pouch makes it suitable for almost anything that is difficult to wash and tends to develop odors over time. The most common uses include shoes, sports gear, gloves, backpacks, but it works equally well in gym lockers or car interiors, not only as a moisture and odor absorber but also as an air freshener.
SmellWell pouches do not just mask odors with a pleasant fragrance. They help prevent the growth of bacteria that actually cause odors by absorbing moisture from shoes or sports gear, which creates the perfect environment for bacterial growth. Simply place the pouches inside your shoes or sports equipment and leave them for a period of time, such as overnight. The lifespan of each pouch is up to 6 months after opening the package.
- SmellWell offers pouches with fragrance (Active collection) and fragrance-free pouches (Sensitive collection), suitable for people who are sensitive or allergic to perfumes.
- Active collection pouches absorb moisture, reduce odor, and leave a fresh scent.
- Sensitive collection pouches absorb moisture and reduce odor.
- Active XL and Sensitive XL pouches are suitable for larger shoes, ski boots, and sports gear, or anywhere smaller pouches cannot handle excess moisture and odor.
